Built by sellers, for sellers

Lumipricer is a product of Aurora PowerUp LLC, a US company founded by operators who run multi-thousand-SKU catalogs on Walmart Marketplace and Amazon.

We built Lumipricer because the repricers we used all did the same thing: follow the lowest price down. Winning the Buy Box that way costs real margin every single day — and on Walmart, where listings have fewer sellers and one aggressive repricer can sink a listing fast, it costs even more.

So we built the thing we wanted: a repricer that knows our landed cost, refuses to go under it, and can be audited afterwards. We ran it on our own catalog first. Lumipricer is that engine, productized: real cost-based floors, guardrails that refuse rather than guess, and a written record of every decision — including the ones where it deliberately did nothing.

We're a small, independent team. We answer our own support email, and founding members talk directly to the people building the product.