Built by sellers, for sellers

Lumi is a product of Aurora PowerUp LLC, a US company founded by operators who run multi-thousand-SKU catalogs on Walmart Marketplace and Amazon.

We built Lumi because the repricers we used all did the same thing: follow the lowest price down. Winning the Buy Box that way costs real margin every single day — and on Walmart, where listings have fewer sellers and one aggressive repricer can sink a listing fast, it costs even more.

So we went to the economics literature on price cycles and revenue management, built strategies around it, and ran them on our own catalogs first. Lumi is that engine, productized: SpiralGuard™ and Demand Windows™, wrapped in the guardrails and visibility a real store needs.

We're a small, independent team. We answer our own support email, and founding members talk directly to the people building the product.